Case Histories

Elemis Spa, a division of Steiner Leisure Limited, known throughout the cruise industry with more than one hundred transoceanic spas, was a brand virtually unknown to consumers on land. As the company sought to diversify and expand its spa expertise to land, Steiner choose the soon-to-be-built, ultra high end Village of Merrick Park as its first free-standing spa location. Steiner tapped The Murry Agency to develop a brand-building public relations launch campaign that would create... Read More

Legendary fashion designer Halston created the classic American designer fragrance, Halston Z-14, in 1976. The fragrance immediately captured the fascination of men and women everywhere and has held rank as a “Top 10” selling men’s designer fragrance ever since. Fast forward three decades. Although the fragrance had consistently maintained its top-selling status in the market, Elizabeth Arden was eager to broaden the appeal of Halston Z-14 in order to introduce younger customers to the... Read More

Elizabeth Arden wanted a fresh, outside-the-box public relations initiative to keep the buzz alive about its new skincare line, skinsimple, which was being sold exclusively through Wal-Mart stores nationwide. A successful launch PR campaign garnered skinsimple mentions in national beauty magazines and major daily newspapers, but a few months after the launch, without new news to distribute, publicity dwindled, awareness dropped and sales began to falter. Read More

As foodies grow more and more eco-conscious, the demand for “green,” environmentally friendly products has exploded. Uruguay Steaks, a purveyor of grass-fed steak imported from Uruguay, brings the “green” concept to beef as the cattle are raised on free-range ranches with clear natural water and without chemicals or hormones. The Miami-based founder even purchased carbon offsets to negate the emissions caused by shipping the beef to the United States. The launch of Uruguay Steaks needed to... Read More

Held once every three years in a different, exotic port-of-call, the World Orchid Conference returned to the U.S. for the first time in 25 years. Commonly referred to as the “Olympics of Orchids,” the World Orchid Conference is the largest and most prestigious gathering of orchid growers, enthusiasts, hybridizers, and scientists on the planet; the Miami WOC would be the largest orchid event ever held in the U.S. The two-year public relations and marketing campaign needed to entice exhibitors... Read More

One of the original, and most significant, fashion showcases in the state of Florida is Miami Fashion Week (MFW), formerly known as Fashion Week of the Americas. Whereas Fashion Week of the Americas started out 11 years ago to foster emerging designers from Latin America who sought entrée into the U.S. marketplace, the renamed Miami Fashion Week expanded the focus to feature designers from the four corners of the globe. Read More

Bilzin Sumberg - Murry Agency Public Relations Client

When the South Florida real estate boom was at a fever pitch, the law firm of Bilzin Sumberg Baena Price & Axelrod became the “go-to” firm for both residential and commercial developers – as they literally helped build the Miami skyline. With the real estate meltdown in 2008/2009, the firm desired to be the “go-back-to” firm for distressed properties and assets. Building upon its preeminence as a mid-size firm, Bilzin Sumberg sought a public relations agency partner to help the firm and its... Read More

In 1998, South Florida philanthropist Lois Pope founded a not-for-profit organization to raise the necessary funds to design, build and maintain The American Veterans Disabled for Life Memorial, the country’s only national monument honoring disabled veterans, both living and deceased. While donations have trickled in over the years, the Foundation that oversees the effort wanted to accelerate the pace and begin construction. The Murry Agency was retained as public relations agency of record to... Read More

The City of Coral Gables was the first municipality in Miami-Dade County to implement a public transportation program funded by the half-penny transportation sales tax. Five, vintage-style, hybrid-electric trolleys were to be delivered to the City in the Fall as a means to get commuters and residents out of their cars and into public transit in a safe, clean, modern, eco-friendly and nostalgic manner. Read More

Miami is all it's "quacked" up to be now that the Duck Tours have nested in South Florida. The unconventional amphibious tour has tourists going "quackers" in vacationer hot spots like Branson, Boston, San Diego, Seattle, London and Singapore, but was conspicuously absent in South Florida. Four transplanted New Englanders sought to bring Duck Tours to the area, but lacked the marketing savvy and local contacts to make the venture truly fly. So Duck Tours turned to TMA as its public relations... Read More

The City of Miami Beach sought to develop a new “brand” image that would reinforce the world-class offerings and opportunities available for those who live, work and play on its billion-dollar sandbar as well as help counter the misconception that Miami Beach and Miami are one in the same. After responding to the City’s RFP for a public relations and marketing firm, The Murry Agency along with our advertising agency partner were selected by City staff and a volunteer selection committee based... Read More

In the course of the life of a new condominium development, several milestones can be anticipated, the most ubiquitous of which is the groundbreaking ceremony. How many photos of shovels in sand can a publication be expected to print? When it came time for the groundbreaking of 1060 Brickell Avenue in downtown Miami, Extell Development Company challenged The Murry Agency for some outside the (... Read More

Condo Flip Miami Public Relations Agency

With the South Florida real estate market operating at a fever pitch in 2005, real estate brokerages developed creative and innovative marketing tactics to attract both investors and end-users to their firms and to their projects. Because of his unique background in Internet marketing, Mark Zilbert of Zilbert Realty Group sought to capitalize on the power of web-based marketing and translate it... Read More

South Beach Residential Public Relations

Amidst the gluttony of media, celebrities and tourists that descended upon Miami for Super Bowl XLI, MCZ/Centrum, developers of the Flamingo South Beach, challenged The Murry Agency to find a way to cut through the clutter and score big media coverage for the largest condo conversion in the country. The Sprint Style Villa, the largest celebrity swag suite of the Super Bowl weekend, promised to... Read More

With more than seven condominium-hotel projects in various stages of development in Fort Lauderdale, Gallery One Resort Residences searched for an innovative and cost-effective method to differentiate its property from the competition while capturing the attention of potential investors, media and the many tourists yearning to own a luxury vacation property in South Florida. Read More

Nothing was more ubiquitous throughout South Florida in the early to late 2000s than the condo kick-off party. As cranes multiplied across the horizon, developers continuously sought more creative and over-the-top events to generate buzz and excitement about their latest real estate project. As the housing market started to cool in 2006, developer Inigo Ardid of Key International turned to The... Read More

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