Based in Miami Beach, The Murry Agency specializes in strategic marketing solutions, strong media relations and events with a creative point-of-view. From traditional public relations to innovative websites, social media and event planning, we are a one-stop resource. Founded by Richard Murry, one of the area’s most accomplished public relations professionals, we serve a variety of real estate, retail, hospitality, lifestyle, consumer products, legal, medical, arts and culture, professional services, design and not-for-profit clients by crafting strategies that reflect three core principles:
PROACTIVE. REACTIVE. INTERACTIVE.
The myth among many is that PR is all about getting articles published, stories aired or making it to the top of the search engine. That all helps, but it’s not the whole story. We understand that effective public relations, the kind that moves decision makers to act, is the result of an overall strategy that turns readers or viewers into customers and drives clients’ bottom lines.
PROACTIVE
Being Proactive is at the core of the way we view public relations. We are proactive to you, our client. We are good listeners and we want to get to know your company, inside and out. In doing that, we are poised to anticipate your needs and propose the strategies and ideas that we believe will work best for your company, whether they are tried-and-true or innovative and “out of the box.” But for us, being proactive doesn’t end with you; we are proactive when it comes to interacting with the media as well. We don’t wait for the media to come to us; we bring your story to them, and we follow-up skillfully and respectfully, always with the goals of showcasing your company, raising your profile and enhancing your bottom line.
REACTIVE
Being Reactive speaks to our quick and nimble responsiveness. We’re a small agency with the soul of a big agency. We provide big-firm thinking and capabilities with small firm access, flexibility and responsiveness. Our business is built on a philosophy bolstered by decades of experience in the public relations business. Because we are a small, top-notch staff, we provide clients with the type of customized strategy that best suits their needs. We also understand that effective public relations is a two-way street. We respond quickly to media requests, always keeping our client’s needs and media’s needs uppermost in our mind. Or, as the editor at a top business magazine once said, “out of all the PR agencies we deal with, you guys ‘get it’.”
INTERACTIVE
Digital marketing is here to stay, until it changes tomorrow. Being Interactive in the PR 2.0 world, publicists have become publishers, and it’s all about creating the conversation between our clients and their customers. Clients’ brands must have an online personality, grounded in their marketing goals, and this personality must engage and interact with key constituents and stakeholders. If Facebook is the billboard of the digital age, and Twitter is an online cocktail party, then LinkedIn is the digital Chamber of Commerce. Being interactive with customers and prospects removes the “filter” of a third party and lets us talk directly to your target audiences.