Digital marketing is here to stay, until it changes tomorrow. Being Interactive in the PR 2.0 world, publicists have become publishers, and it’s all about creating the conversation between our clients and their customers. Clients’ brands must have an online personality, grounded in their marketing goals, and this personality must engage and interact with key constituents and stakeholders. If Facebook is the billboard of the digital age, and Twitter is an online cocktail party, then LinkedIn is the digital Chamber of Commerce. Being interactive with customers and prospects removes the “filter” of a third party and lets us talk directly to your target audiences.
